**Mobile advertising or static billboards** — which wins in 2026? From Montreal to Quebec City through Laval and the South Shore, advertisers looking to maximize out-of-home reach compare the two head-to-head. Here are the field numbers, real CPMs and the method to pick the right format.
What "mobile advertising" actually means
We're talking about LED billboard trucks or tri-vision trucks driving a targeted route. The vehicle runs at the hours and in the neighborhoods where your audience actually is — post-game exits, corporate events, shopping strips along Sainte-Catherine, Décarie, Taschereau or René-Lévesque.
Head-to-head numbers: CPM, reach, recall
On a standard 30-day campaign in metropolitan Montreal:
- **LED billboard truck**: CPM $3 to $6, reach 40,000–120,000 impressions/day, recall ~45 percent (North American OOH studies).
- **Large-format static billboard**: CPM $4 to $9, reach depends on location, recall ~28 percent.
- **Digital DOOH (fixed screens)**: CPM $6 to $12, strong creative rotation, recall ~34 percent.
The billboard truck wins on short (< 6 weeks), tightly geo-targeted campaigns tied to an event or launch. Static billboards remain unbeatable for 12-month sustained brand awareness at an iconic location.
Why choose a billboard truck
- Precise geo-targeting — factory gates, trade shows, campus areas, marinas.
- "Event effect": a rolling vehicle grabs the eye 3 to 5× more than a static panel.
- Animated creative, sound (optional), QR-code or promotional Wi-Fi interaction.
- GPS-based reporting: route, hours, population density crossed.
- No permit filings: the truck drives on public roads, no municipal approval needed.
Where mobile ads move the needle in Quebec
Our team regularly runs campaigns around the Bell Centre, Olympic Stadium, Old Port festivals, Laval retail strips, DIX30 Brossard, and along Quebec City's Grande-Allée and boulevard Laurier. See our mobile advertising page for the full playbook.
What a typical campaign costs
An LED truck with driver, client-supplied creative and 8 hours of daily circulation runs **$1,200 to $2,200/day** in Montreal. A full week (5 days): $5,500 to $9,500. Add $500 to $1,200 for creative design if you don't already have motion assets.
Briefing your campaign right
- Clear objective: awareness, web traffic (QR), store opening, flash promo.
- Priority zones (postal codes or POIs) and target rush hours.
- Long-distance-optimized creative: high contrast, under 7 words, single CTA.
- Measurable KPIs: geo-fenced web traffic lift, inbound calls, promo-code usage.
Billboard truck + digital: the winning combo
The top-performing 2026 campaigns pair the billboard truck with geo-fenced mobile retargeting: passersby seen by the truck then receive an ad on their phone within 48 hours. Average conversion lifts 2 to 4× versus OOH alone.
For the logistics side of these deployments, see our companion article on logistics optimization in Quebec.
Ready to roll your campaign?
Full quote in 24 hours including GPS route, media plan and reporting. Request a mobile advertising quote or explore our mobile advertising service.
