Mobile Billboard Advertising in Canada — Billboard Truck Rental
Turn the road into media. Reach the neighborhoods, events, and commercial corridors that actually matter to your brand.
70 000+
IMPRESSIONS / DAY
The one medium nobody can skip, block, or scroll past
Mobile billboard advertising turns a truck or trailer into a rolling display that travels through streets, highways, and events across your target market. Unlike a static billboard stuck at one intersection, a billboard truck goes where your customers actually are — into traffic jams, past shopping centers, near festivals, or straight through the neighborhood you want to own.
The Cargo53 fleet includes multiple 53-foot trailers purpose-built for large-format display. Based in Quebec, we serve Montreal, Laval, the South Shore, the North Shore, and the entire province with flexible, measurable campaigns that outperform static billboards on recall and cost per impression.
Three steps to launch your campaign
From brief to launch in under 10 business days. Our team handles production, installation, and tracking end-to-end.
Pick your zone
Define the cities, neighborhoods, events, or highway corridors you want to hit. We map the best routes based on rush hours and target traffic densities.
Design the message
Our designers create or adapt your large-format artwork. High-resolution vinyl printing or dynamic video for LED screens. Mockup approved in under 48 hours.
Launch the campaign
The truck runs the agreed route for a minimum of 8 hours a day. Real-time GPS tracking and detailed impression reports delivered at the end of each week.
Vinyl, LED, double-sided
Every format has its strengths. Our team advises you based on your budget, message, and campaign length.
Large-format vinyl print
High-resolution static display, UV-protected, standard dimensions 8×20 ft (2.4×6.1 m) or 10×30 ft (3×9.1 m) on a 53-foot trailer. Ideal for 5+ day campaigns.
Digital LED display
High-brightness dynamic display, video and rotating messages. Perfect for short campaigns, frequent creative changes, or nighttime events.
Double-sided configuration
Two distinct creatives (driver side and passenger side) — double the reach without doubling the budget, or A/B test two messages in one campaign.
Campaigns built to convert
Mobile advertising works best when timing and geography really matter:
Retail openings
Events & festivals
Seasonal promotions
Political campaigns
Product launches
We drive to where your customers actually are
Our coverage spans the entire Greater Montreal Area — Montreal, Laval, Longueuil, the South Shore (Brossard, Saint-Hubert, Boucherville), and the North Shore (Terrebonne, Blainville, Repentigny) — plus Quebec City, Trois-Rivières, and Sherbrooke on request. We also cover summer festivals, trade shows, sporting events, and major gatherings with routes optimized around venue perimeters.
Why choose mobile over static?
Lower cost
CPM (cost per thousand impressions) up to 60% lower than a premium static billboard.
Total flexibility
Change routes, creatives, or zones without renegotiating with a media owner.
Geographic reach
A single truck covers 15 to 20 neighborhoods per day instead of a single intersection.
Memorability
A moving display captures 4× more attention than a static billboard (OAAA 2023 study).
Everything you want to know before booking
How much does a billboard truck cost?
A mobile billboard advertising campaign in Quebec and across Canada typically ranges from CAD $1,200 to $4,500 per day, depending on the targeted zone, display format (large-format vinyl or digital LED), and campaign length. Weekly and monthly packages come with volume discounts. Request a free quote for a precise estimate matched to your budget.
How many people will see my ad?
A billboard truck operating in the Greater Montreal area generates an average of 30,000 to 70,000 daily impressions, depending on the routes covered (highways 40, 15, 20, 30, bridges, downtown core). We deliver a detailed GPS report after every campaign with routes traveled and verifiable impression estimates.
Can you target a specific neighborhood?
Yes. Our routes are fully customizable: Plateau Mont-Royal, Griffintown, Old Montreal, Laval, Brossard, Longueuil, North Shore suburbs, or industrial zones. You pick the streets, rush hours, and points of interest (universities, malls, arenas, festivals).
What is the minimum rental duration?
The minimum booking is one day (8 hours of active driving). We recommend a minimum of 3 to 5 consecutive days to maximize message recall — the frequency effect that drives out-of-home advertising performance.
Do you provide graphic design services?
Yes. Our in-house design team creates your large-format artwork at no charge for any campaign of 5 days or longer. We handle high-resolution printing, vinyl application on the trailer, and removal at contract end — zero logistics on your side.
Ready to put your brand on the road?
Get a custom quote in under 24 hours — with impression estimates, suggested routes, and transparent pricing.
REQUEST AN ADVERTISING QUOTE